Is hitting the ball harder the key to Jackie Bradley, Jr.’s offense?

Jackie Bradley, Jr. is showing signs of breaking out of his half-season slump.

The World’s Streakiest Hitter (patent pending) has been awful all year, and there is virtually no statistic that will tell you otherwise. Red Sox manager Alex Cora has taken every opportunity to tell anyone who will listen that Bradley is due to break out because of good signs in his hitting, namely that he’s hitting the ball hard lately: Hard hits mean better swings, more power, fewer balls on the ground — presumably good stuff all around. And he’s seen some results of late, with hits in five of his last nine games, including three on Sunday.

I started looking into JBJ’s career stats, however, and an odd correlation pops up.

Bradley has played a significant part of the season every year since 2014 (we’ll throw out his 2013, where he appeared in 37 games, for the purpose of this analysis). Based on wRC+, he’s had two above-average offensive seasons — 2015 and 2016, highlighted in the subsequent charts — and three below-average offensive seasons (all numbers via Fangraphs):

YEAR PA AVG OBP SLG wRC+
2014 423 .198 .265 .266 46
2015 255 .249 .335 .498 123
2016 636 .267 .349 .486 119
2017 541 .245 .323 .402 90
2018 254 .189 .283 .297 60

Note that his 2017 most closely resembles his career numbers, which, after nearly 600 games, we can probably safely assume is his baseline talent level offensively (about 10% worse than league average). But in total, Bradley’s inconsistency is pretty plain: He’s all over the place. His 2014 and 2018 seasons are awful, 2017 is at least acceptable for an all-world defensive center fielder, and 2015 and 2016 are really good.

Now let’s look at his hard-hit numbers:

YEAR SOFT% MED% HARD%
2014 13.5% 51.5% 35.0%
2015 16.7% 51.3% 32.1%
2016 16.0% 48.1% 36.0%
2017 17.5% 49.2% 33.3%
2018 12.0% 51.9% 36.1%

Highlighting the same two good years for emphasis, you can see some strange correlations. One of his best offensive seasons, 2015, featured his worst hard-hit rate; two of his highest soft-hit rates were his two good years, with his best being his average year.

You can see similar correlations in his line drive/groundball/flyball breakdown:

YEAR LD% GB% FB%
2014 18.0% 46.4% 35.6%
2015 15.6% 48.1% 36.4%
2016 18.4% 47.3% 34.4%
2017 18.4% 49.0% 32.6%
2018 20.9% 44.9% 34.2%

His two bad years feature his lowest groundball percentages; 2018’s numbers show that he is indeed hitting a bunch of line drives, but it hasn’t correlated to success — though I should note that he has a BABIP of .247, 45 points below his career mark, so you could argue he’s merely been unlucky.

As someone with a passing interest in advanced stats — not an MIT degree or a certainty that I know what I’m talking about — my take on these numbers, combined with what my amateur eyes tell me from having watched a lot of his games, is that when he’s struggling he’s trying too hard to break out of it — swinging hard, trying to crush the ball in desperation.

So, last chart: Let’s check out his pull numbers:

YEAR PULL% CENT% OPPO%
2014 36.1% 36.5% 27.4%
2015 45.5% 32.1% 22.4%
2016 46.0% 34.3% 19.8%
2017 41.9% 33.6% 24.4%
2018 48.7% 30.4% 20.9%

My amateur hypothesis isn’t totally right, the numbers aren’t as nicely correlated as my other charts. However, his 2018 is his career-high PULL%, and he’s hitting by far his lowest CENT%. Now, hitting the ball hard and pulling the ball aren’t necessarily synonymous, but I think it stands to reason that a desire to hit the ball harder might cause you to swing harder, which often results in earlier swings, earlier contact, and pulling the ball.

The solution might not be as simple as hitting the ball hard, it might also be in placement: JBJ might want to consider trying to think about hitting the ball to all fields — or even more simply, just try to hit the ball right back at the pitcher up the middle, and he might find himself tapping into his more career-norm performance.

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